Help is here, expert WordPress help.
The web is an ever-shifting landscape. It’s constantly growing as new technologies change how things are done. Trying to manage that complexity on your own as a small business owner is impossible. Even large and medium sized businesses struggle to find their place on the web. Some of the worst designed websites have million-dollar budgets.
If you need help with WordPress or other important aspects of your web properties we can guide you.
Our experience can help you navigate the complexity
With over 25 years developing software and improving user experience. We matured with the industry and help shape it.
We’ll start by meeting with you to understand your specific business goals and challenges. After this discovery we’ll assemble a multidisciplinary team of experts to design a plan that meets budget.
What is SEO anyway?
A lot of practitioners conflate SEO “search engine optimization” with a lot of similar peripheral concepts like SEM, analytics, and display advertising. SEO is an often overused buzzword.
SEO is a collection of strategic and technical concerns intended to make your site more consumable (readable) by search engines, like Google, in order to provide more favorable natural search results.
There are many search providers in the industry. Google is far and above the market leader. If you don’t pay attention to Google, your site may not be found.
Desktop search share:
Google: 85.55%
Microsoft Bing: 7.61%
Yahoo: 2.85%
Baidu: .59%
Statista – 01/2022
If you need expert help of any kind, we are here. Just ask for expert WordPress help.
Glossary of Terminology
SEO “search engine optimization” – The practice of building your website in a manner that favors natural (unpaid) search results.
SEM “search engine marketing” – The practice of using paid search engine results to drive traffic to your site.
Web Analytics – The act of measuring your audience. There are many companies who provide analytics, the most common and economical is Google Analytics.
SERP “search engine results page” – Industry term for how your page presents; it’s appearance and position in search engine results.
Conversion – When a visitor does something you have predefined as a goal. This could be click a link, buy a product or fill out a form.
Content Marketing – The act of using unique written content to position company branding and drive conversions.
CTA “call to action” – An object on the page, usually a link or button, prompting the user to take some action. They are all over the web. Learn more. Buy now.
Location marketing – The act of optimizing your presence with Google Business Pages formerly “Google my Business” and other location based services like Yelp.
